![]() ![]() Including important notes and rules regarding your brand will ensure that your integrity and reputation is never tarnished or compromised, and that you always maintain a cohesive brand identity! So, you don’t want them all to be thrown out the window when you start having supporters speak on your behalf. You’ve worked hard to develop and hone your brand voice and guidelines. Plus, being well equipped will likely give your supporters the extra boost of confidence they need in order to continue garnering support and donations. Arming them with a toolkit will ensure that they’re able to share accurate and updated facts about your campaign. But that benefit quickly falls apart if your supporters are blanketing the world with incorrect information. You’re fortunate to have a large network that’s willing to help you spread the word. But, why on earth do you actually need a toolkit? Well, putting together one of these helpful kits offers numerous benefits for your campaign. ![]() Including everything from your logo and campaign hashtag to your brand guidelines and printable materials, your toolkit acts as a one-stop-shop for your supporters to get everything they need to spread the word about your great work and their personal fundraising efforts. The name is a good clue: you’re providing all the tools your fundraisers need in one clear, easy to access location.Įssentially, it’s a set of different resources, graphics, tips, and templates that your supporters can use to effectively promote your mission in a way that fits with your current brand and voice. But before you can dive headfirst into creating a toolkit for your campaign, it’s important to first have a solid understanding of what exactly it is. You’re probably raring and eager to whip together the best collection of resources your supporters have ever seen. ![]() We’ll walk you through all the steps so you can build your own highly effective peer-to-peer fundraising toolkit Toolkit Basics It might seem overwhelming to decide how to organize all of the information about your organization and campaign, but don’t worry: we heard you like toolkits, so we made a toolkit for your toolkit. A peer-to-peer fundraising toolkit is not only useful for giving fundraisers the resources they need to promote your cause and successfully participate but also to ensure that you maintain your cohesive brand identity while they do so. It’s an essential part of preparing your fundraisers to meet their goals, so they in-turn can help you meet yours. We’ve seen thousands of peer-to-peer fundraising campaigns succeed on CauseVox, and one of the key strategies that ultimately best leverages their fundraisers and raises the most are those that put time and effort into crafting a toolkit for their fundraisers.įloyd Jones, who has ran over 11 wildly successful peer-to-peer fundraising campaigns on CauseVox, knows that empowering your peer-to-peer fundraisers and equipping them to succeed is crucial to fundraising success.”When you’re in a position of leadership, your job becomes creating a space for others to thrive and do what they can do best.”Ĭreating a toolkit for your peer-to-peer fundraising campaign isn’t just a nice-to-have. So, what can you do in order to make sure you get your campaign’s important information into the eager hands of your personal fundraisers? Create a campaign toolkit, of course! You don’t have time for a one-on-one phone call with everyone, emails tend to get lost in the shuffle, and carrier pigeons have become a little obsolete. However, that can definitely be a challenge-especially if you’re lucky enough to have an extremely large network of supporters and fundraisers. You’ll want to equip and educate your fundraisers in order for them to reach their full potential. Need inspiration for your toolkit? Download 10 Peer-to-Peer Fundraising Toolkit Examples:īut, not everyone that is inspired to fundraise for you has the skills and know-how to reach their fundraising goals. This method can be an incredibly powerful way to expand your reach. That’s a great example of peer-to-peer fundraising. Think about a fundraising walk or run where supporters can pledge a specific amount of money for every mile that a personal fundraiser completes. But, what exactly is it? Put simply, it’s a fundraising method that leverages your existing audience to raise money on your behalf. Peer-to-peer fundraising is a great way to attract new donors, reach a wider audience, and engage your current supporters. In order for them to effectively promote your campaign and garner donations, you need them to be armed and ready with all of the nitty-gritty, need-to-know information. peer-to-peer fundraising), that sentiment is not just true, it’s essential. When it comes to leveraging your supporters to spread the word about your crowdfunding campaign and fundraise on your behalf (i.e. We’re all familiar with the phrase “knowledge is power”. ![]()
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